Your data is your own

Why you can believe this one

Every platform says it respects your privacy. The reason to believe it here is not that we promise harder. It's that our business model isn't built around selling your attention or your personal data.

Brands subscribe to Yipi! for tools and services that help them gather and share their stories. They don't pay for access to your personal data, and they can't buy their way in front of a particular kind of person.

There is no advertising marketplace, no auction for your attention, and no promoted placement.

What Yipi! knows about you

It's a short list:

1. What you like and recommend — including the things you Yip and the Yipi!-Lists you create.
2. Who and what you follow — the people and Circles you choose to follow.
3. Your general location — the metro area associated with the Communities you join. We use this because Circles are local.
4. When a purchase came through Yipi! — where purchase tracking is enabled by a participating brand. We use that information for reporting and, where applicable, to credit the recommendation that led to the purchase.

Things you choose to keep private stay private.

What Yipi! never does with it

1. Never sells it. Not to brands, not to data brokers, not as an “audience” under another name.
2. Never follows you around the web. No retargeting, no cross-site tracking, no pixel on somebody else’s page doing our work.
3. Keeps private lists private. Your name and private list aren't shown publicly. If a private Yip contributes to an aggregate Circle count, it is counted without publicly identifying you.
4. Never lets a brand buy its way to you. There is no targeting product here. A brand can be found by your taste. It can never pay to be put in front of it.

Your taste profile is yours

What you follow becomes how Yipi! shows you things. Josh on indie music, Tyka on interiors, three Circles in your city — that is a taste profile, and it is made of people you chose rather than inferred from behaviour you never agreed to hand over.

Which means it is something almost no personalisation system can offer:

1. You can read it. It is a list of names and Circles, not a score. There is no hidden model of you.
2. You can change it. Remove a Tastemaker and what you see changes, visibly and immediately.
3. You can always ask why. Anything you are shown has a person’s name behind it, because that is where it came from.

And what it never does: following someone shapes what you see, and nothing else. It does not change what a Circle surfaces, it does not vote on your behalf, and a Tastemaker with a large following does not count for more. Only you can Yip something.

And you can take it away

You can ask us for an export of what you have here, and you can ask us to delete it — email [email protected] and a person will do it. A brand does not lose its standing when it stops paying us, and you do not lose your taste when you stop using us.

It is the same position we take on money. Yipi! takes nothing from your purchase and holds nothing over you. The value of this place has to be that it is useful, not that leaving is expensive.