Discover through people, not ads.
Yipi! is a marketplace built around recommendations from real people.
Instead of brands paying to appear at the top of your search or an algorithm deciding what you should see, Yipi! helps you discover products, places, and experiences through people who actually know and use them.
Think of it as asking someone whose taste you trust: “What do you recommend?”
Yipi! brings those answers together.
No sponsored rankings. No paid placement. No brands buying their way to the top.
Just people sharing what they genuinely like, and helping good things get found.
Start with the things you care about.
Join Circles built around your interests - from food, wellness, travel, and design to the communities and activities that matter to you.
Circles bring together people who care about the same things and the recommendations they stand behind.
Explore products, places, and experiences through the people who actually know and use them.
See what members are talking about, what Tastemakers recommend, what appears on Yipi!-Lists, and the stories behind the things people love.
Instead of asking, “What paid to be here?” you can ask:
“Who stands behind this, and why?”
Found something you genuinely like? Give it a Yip!
One tap says, I stand behind this. Your Yip counts in your Circle and is saved to My Yips, so you can find it again later.
You can leave it at that, or add a line about why you like it.
Yips help other people see what real people are choosing. One recommendation at a time.
Sometimes the best way to find something great is to find the right person first.
Follow Tastemakers whose knowledge, experience, or point of view you value. Explore their Yipi!-Lists, see what they stand behind, and discover things you might never have searched for yourself.
Over time, Yipi! becomes less about searching through everything and more about knowing whose taste you trust.
Your experience can help someone else discover something worth knowing.
Create Yipi!-Lists to collect and share the products, places, and experiences you stand behind. Because a recommendation becomes much more useful when you understand the experience behind it.
So when a Yip has a story behind it, share it.
Found something you want? When it’s available through Yipi!, you can purchase it directly through the marketplace.
And when a recommendation leads to a sale, the value doesn’t stop with the transaction. Tastemakers and their Circles may share in the value they helped create.
What you discover on Yipi! isn’t there because a business paid for placement, bought a Yip, or paid its way onto someone’s Yipi!-List.
The recommendation comes first. The payment follows.
So you can discover through people you trust, shop what they genuinely recommend, and help value flow back to the people and communities that made the discovery possible.
Discover something. See why people love it. Decide for yourself.
Yipi's Story
The things you love say more about you than any bio ever could. What’s on your shelf, what you’d drive across town for, what you tell people about unprompted — that is a truer picture than anything you would write about yourself.
So we built a marketplace where that is the organizing principle. Not what a brand paid to put in front of you — what the people around you actually stand behind.
“The best recommendations come with a reason, and a person willing to stand behind it.”
“The best recommendations come with a reason, and a person willing to stand behind it.”
Mission Statement
You ask someone whose taste you trust. They tell you. That has been the best way to find anything since the earliest marketplaces, and nothing online has beaten it.
Our mission is to put human judgment back at the center of discovery — and more of the value it creates back in the hands of the people, businesses and communities behind it.
One opinion is one voice. A Circle is a pattern from real people — which is why nothing here is sponsored, ranked by ad spend, or tuned to keep you scrolling.
Our Values
Six commitments that decide what gets built, what gets shown, and what we turn down.
Discovery should come from someone whose taste you trust. We build tools that bring human judgment forward, not a ranking tuned for engagement.
A Yip means someone stands behind it. The story tells you why. We show you the people, experience, and evidence behind it — your community, Tastemakers, published sources, or all three.
No paid placement, no auction deciding what you see first, no brand buying its way to the top of a Circle. If that ever changes, we'll say so plainly.
You choose who sees each Circle — public, family and friends, or just you — and you can change it any time. We don't sell your data or follow you around the web.
An independent maker with a few devoted customers should be as findable as a brand with a media budget. Inventors' Corner exists for exactly that reason.
Commerce creates value through people who make, recommend, discover, and buy. Buying well and doing good should be the same decision. Gifts that Give and 100%forHumanity put that principle to work.
Most online marketplaces have two forces competing for your attention: advertising and algorithms.
Brands pay for visibility. Algorithms determine what rises to the top. And it can be difficult to tell the difference between what people genuinely love and what someone paid for you to see.
Yipi! works differently.
The recommendation comes first.
Communities
Dog people, yoga people, people halfway through a home renovation. Greater Cincinnati is a Community; the Circles live inside it.
A Yipi!-List is one person’s picks — a Circle is everyone’s. Put something on a list and it counts as a vote in the Circles you belong to.
You already ask people you trust what to buy, where to go, what to try, and what’s worth your time.
Yipi! simply gives those recommendations a place to live, and gives everyone a better way to discover them.
Find your Circles. Follow people whose taste you trust. Share what you stand behind. Discover something worth knowing.